The great outdoors, where people enjoy a variety of activities from hikes and bike rides to festivals and fairs. The reasons to get out and about differ from person to person and season to season. Whatever the reason to go outside, there is one common item that nearly every person needs: wayfinding information.
For hikers, trail maps and route information are crucial to avoid being lost. For outdoor running and biking events, route guidance is necessary. Even for those just starting school on a new college campus, building maps and location information is helpful.
For those groups of people that adventure outside, the opportunities to create branding opportunities are a breath of fresh air for promotional products distributors (PPDs). Using Map-Wear bandannas from Bandanna Promotions by Caro-line offers guidance and information to the wearer/user, but they also provide promotional branding opportunities for multiple corporate sponsors for festivals, entertainment venues, parks and schools. The key is building directional offerings for these groups. Consider this article as your selling guide for your portfolio of clients on these custom designed branded navigational tools.
What is Map-Wear?
MapWear bandannas are available from Bandanna Promotions, the largest bandanna manufacturer in the U.S. PPDs interested in adding these functional items to their offerings can start with any of the company’s blank bandannas. From there, any sort of map can be printed, be it a racecourse map, hiking trail, or school campus map. Map-Wear can be used anytime people visit a location and need help finding their way around or need information about planned events.
The variety of outdoor events people like to participate in calls for a variety of blank options, and Map-wear meets the need. Distributors can choose from 14×14″, 22×22″, 27×27″, or a custom size to make sure their clients’ co-branding needs are found out on the trail. Plus, choose screen print, rotary, or full-color digital edge-to-edge printing to complete the look. Map-Wear ensures users and brands don’t get lost.
Who is Map-Wear For?
Maps and location guidance are always a good idea for those outdoor adventurers. Trail maps are a necessity for hikers and walkers looking to explore remote outdoor areas. Map-Wear can include trail maps, trails options, and even trailhead locations to ensure hikers don’t lose their way.
Don’t forget to print a trail map with the national park information that hikers are exploring. Local supply stores that sell everything from boots to binoculars are the perfect clients for these fun and functional items. Not only will wearers use Map-Wear bandannas to find the right trail, but they can also wear them while out and about, increasing the number of eyeballs that your clients want to be in front of.
But don’t just think of hikers. Think of those that spend the day at the lake or a coastal region. Map-Wear can point people to approved swimming locations, boat-loading docks, points of interest, restrooms, and more. The best part is the co-branding opportunities — bait shops and swimwear stores are great targets.
Why not offer Map-Wear to race events? As part of a participant’s experience, swag bags can include these bandannas printed with racecourse maps and water stations. Distributors can offer print sponsors’ logos along with the event name alongside the map. Participants can also wear these bandannas on race day for eye-catching branding options.
While we’re talking about major outdoor events, Map-Wear is great for festivals and fair goers. Festivals often span huge areas that feature vendors, several stages for different performances, food, and restrooms. Map-Wear can be printed with this information to help attendees navigate through the crowds while wearing a fun item that stands out among the sea of traditional T-shirts. A bonus is to promote any musical performers at such events.
Promotional products distributors should think outside the box about more non-traditional opportunities. What about unique events like treasure and scavenger hunts or outdoor mazes for family-filled fun? Map-Wear not only provides support for these one-time events but can also be sold as part of the souvenir experience. It’s likely kids will wear these branded bandannas time after time long after they’ve completed the treasure hunt.
Map-Wear is also perfect as everyone gears up for the start of a new school year. Colleges and universities can hand out bandannas to incoming new students that are unfamiliar with the campus. School names and mascots can be added to a print of the campus map to help students navigate their new surroundings and show their school spirit.
Any local sponsors such as restaurants, laundromats, and bars can also add their logos to get their names in front of fresh groups this fall. PPDs can work with Bandanna Promotions by Caro-line to choose from over 26 stock colors or custom PMS match to make sure all branding is on point.
What are the Benefits of Map-Wear?
Aside from being useful in nearly any situation an outdoor explorer may want, Map-Wear serves as a multifunctional item that can be worn time after time. A hiker may decide to return to certain national parks to explore the different trails. A runner will often re-wear their bandanna as a headband long after they’ve finished a specific race.
Plus, with all the talk surrounding sustainability, bandannas are an ideal option to reduce and reuse. They don’t tear, many are eco-friendly, and they are often used in more than one way repeatedly for years. Many people will carry them whenever they leave the house, whether folded in a pocket or tied around the forehead. Map-Wear is always with you, whenever and wherever you need it.
Plus, the ink won’t smudge and smear if it gets wet, making it an ideal map to guide the user even in the rainiest of outdoor adventures. It also ensures that any branding messages won’t get torn or destroyed. Coupled with a huge imprint area, promotional campaigns and information work hand-in-hand to make sure these bandannas don’t get lost in the crowd.
Get your hands on a free sample kit from Bandanna Promotions by Caro-line. Let your clients explore the outdoor and wayfinding opportunities that Map-Wear has to offer.
